Why fulfillment centers and sellers need to collaborate closely for sales season success
The record-breaking numbers from Black Friday 2024 highlighted one undeniable fact: success in e-commerce is a team effort. Sellers need their fulfillment centers to be agile, while fulfillment centers rely on sellers for accurate forecasting and coordination.
Here’s why close collaboration matters—and how ChannelDock helps you prepare for peak season success.
1. Aligning on inventory strategy
What sellers should do:
- Share sales expectations early
- Update fulfillment centers about promotions
- Use real-time stock syncing
What fulfillment centers should do:
- Access sales forecasts and stock updates
- Track inventory live and alert sellers when needed
- Prepare warehouse layouts for peak items
How ChannelDock helps:
- Shared inventory dashboard for both parties
- Real-time stock updates and low stock alerts
- Smart bundle management and batch tracking
2. Perfecting order fulfillment
Sellers can support by:
- Keeping product data up to date
- Quickly sharing order updates or cancellations
- Working with flexible fulfillment partners
Fulfillment centers can improve by:
- Scaling resources during busy periods
- Using scanning systems and automation
- Providing real-time status updates
How ChannelDock helps:
- Order sync across all marketplaces
- Bulk order processing and barcode scanning
- Automated shipping rules for faster workflows
3. Solving the last-mile challenge
Sellers can:
- Set clear shipping expectations
- Offer multiple shipping options
- Track packages and follow up proactively
Fulfillment centers can:
- Work with trusted carriers and optimize delivery routes
- Provide branded labels and flexible shipping choices
- Deliver performance insights to sellers
How ChannelDock helps:
- Connects to multiple shipping carriers
- Provides real-time tracking for both parties
- Centralizes shipping and returns management
4. The power of communication + technology
- Real-time stock sync across all channels
- Centralized dashboard for sellers and FCs
- Built-in PIM system to manage product content
- Works with your 3PL or custom WMS
Conclusion
The most successful sellers and fulfillment centers during Black Friday weren’t just fast—they were in sync. With ChannelDock, both sides can work together, stay informed, and scale efficiently.
Want to simplify collaboration?
Book a free demo and discover how ChannelDock helps sellers and fulfillment centers streamline operations for peak season and beyond.
You can try ChannelDock completely free for 10 days without linking a credit card or other payment method. Prefer a demo first? Click here!
